Increasingly turn to Internet to find a long term partner. With an infinite number of choices online, many believe that the Internet is where they are most likely to find true love. The rise of online dating services available to residents of the United Kingdom over the last ten years shows that the market for love in Britain is growing at a rapid pace.
There are hundreds of smaller niche dating sites catering to specific religions, races, and interest groups that thrive in the UK market. Although the big four make up the majority of an estimated annual turnover of one billion is a lot of money around. Although the service is provided free matchmaking, as is made great fortunes by selling advertising space on the site. The company said it made nearly a million euro a year in advertising and was more than spectators of the United Kingdom in January alone.
As online dating grows over the next five years, is open to debate, and depends on the evolution of technology and how social networking sites will evolve, and dating habits of the British general. One thing that can be expressed with certainty, however, is that more people are turning to the Internet to find love, just a selection of potential partners will continue to grow, drawing more subscribers to online dating services in one form or another.